One of the biggest assets which you can possess as a home based business owner, is the ability to be liked. This fact has been proven time and time again. For this reason, I am going to provide four methods which will enable individuals in your niche market to like you.1. Give Them a Helping HandEveryone involved in home based business focuses on making sales. This often leads to taking the focus off of the most important person, being the customer. Do you know what the most widely searched product is on the internet? It is information. When someone within your niche is looking for something, it is more often than not information. You need to be the individual who provides the information which they seek. Not only will this lead to your being viewed as an expert in your field, it is also lead to a boost in confidence and trust. Thus, when you do promote your offers, individuals within your niche will trust your recommendation.2. Brand Yourself For Your MarketSelf-branding is a major aspect of home based business success. Much of branding yourself has to do with becoming known to your niche market, and taking a consistent stance on issues related to this market. Additionally, it helps to associate a picture of yourself (ie. a face shot) with everything that you publish online. Using the same face shot will immediately enable any viewer of your content to associate this content with your name.3. Focus on Building a Responsive Email List From Day OneThis might be the most important aspect of your home based business. Essentially, your email marketing list is your customer base. These are existing customer to whom you can market again and again. One caveat however. Make sure that you only promote offers to your list which you can actually vouch for. If you recommend something to your list which end up being a waste of their money, many of them will never listen to your recommendations again.4. Be Receptive To CommunicationA home based business is for the most part intangible. Customers cannot drive by and see your sign at the front of your store, or even walk into the store. Therefore, how you conduct your business will define how your business is views by the public. When someone contacts you, it is imperative that you respond in a prompt and professional manner. We home based business owners out perform the large companies because of our ability to succinctly address the needs of our market. Therefore, you need to do so consistently, and on all counts. When someone contacts you with an issue, be sure to treat them as your number one customer whether they are a customer or not. You never know who you are dealing with, and what kind of recommendation, positive or negative they will give to your business.Follow through with this advice, and you will gain the trust and confidence of your niche market. This key to the success of your home based business is detail throughout the aforementioned four steps.